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Why content matters
If you're here, you're probably looking for a marketing agency that can help you get more customers. Good job you found us. (Phew, our SEO strategy is finally delivering the goods...)
Creating and distributing content is important because by the time a potential buyer decides they're ready to buy something, they’ve already formed an opinion about you based on what they’ve read on reddit, what they've heard from their friend after five too many pints, or what they've seen those really quite obnoxious giraffes gossiping about at the zoo. Okay, no problem, you can just change their minds. Right?
Wrong! At this stage, it's virtually impossible to convince them that you are the vendor they have been looking for. Just give up.
But what if you had the tools to get in there earlier? To take up space in their minds. To make them feel something and get them to associate your solution with a good feeling.
You do! I'm talking about content, silly goose.
Good content, presented at the right moment, over a series of right moments, will guarantee that your company's name is on the tips of their tongues when they finally decide to buy something.
And this is what it's about. It's not about funnels, metrics or data. It's about encouraging people to feel a warm feeling in their tummies when they think of you.
Who we work with
Companies that have confidence in their solution, and who want to lead their niche in changing the world. It doesn't matter if you're a small business with a big plan, or you're a big company ready to take your next step towards market domination.
Hey, it's you!
While—of course—every customer is a delicate and unique snowflake, if you're one of the following, we've had plenty of experience working with you before, so we can probably help you.
Content team
Founder / C-suite
Partnerships
Content managers, content writers, and content marketers come to us to help them expand what they're already doing. Perhaps they've got a content calendar they need to execute yesterday, have a bank of existing content they need to update thanks to Google's latest update, or they want somebody to turn those customer interviews sat on Google Drive into working customer stories.
Founders and C-suite leaders come to us because they have a business objective they need to operationalise through marketing. Perhaps they have a growth target, a brand perception issue, or simply want to become better known in their niche. We work in partnership as your fractional marketing team to turn your strategy into content marketing.
Hi there, fellow marketers! We work with independent marketing agencies and freelance marketers to provide content generation capacity with a human face. If you want an execution partner, we're cool with that, but if you want senior marketing council with an experienced team, we offer that, too. Oh, and we're always happy to exchange ideas with likeminded marketing freaks.
About rhode
We're not an old school content farm.
We're not a tech bro growth agency.
We won't drown your team in meetings.
We question assumptions.
15 years-plus of doing the work.
Countless strategic conversations.
Challenging conversations with a smile.
Reporting what's working, as well as what's not.
Caring deeply about doing good work that resonates.
Our Clients
From pre-seed start-ups, to steady SMBs, to high-growth tech B2Bs, our customers enjoy working with us because we're down to earth, thoughtful and as honest as a refreshing cup of Yorkshire tea. If you want to test our approach, let's have a quick call and see whether you think we could be a good fit.
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Testimonials
"rhode is one of those rare companies that just gets it—that combination of strategic and able to execute quickly. They're not afraid to ask challenging questions, knows what you need before you ask it, and are relentlessly results focused. They're also great fun—I wouldn't hesitate to recommend them to anyone and hope we can work together again."
Annabel Fay, Fractional Marketer.
Clients: Salesforce, Adobe, Google, Slack, Sprinklr
“We've worked with rhode for the last few years, and have been extremely happy with the results. They do just what they say they are going to do - help solve problems, roll up their sleeves, be strategic/tactical (whatever the situation calls for), and do it all with a great attitude. Strongly recommend considering rhode as a strategic growth partner."
Scott Jenkins, CEO, Stack Global
"I’ve had the pleasure of being rhode's customer multiple times, and couldn’t possibly recommend them highly enough. Curious, pragmatic, focused and speedy, always on point and willing to put in the extra effort to deliver clients better outcomes"
Jason Watson, CEO, Kompetently
"rhode has been helping me share our methods and practices with our customers and contact list. During this time they have quickly adopted a style that absolutely resonates with both our brand and my personality (People actually believe I can write that well now!). I wholeheartedly recommend that you use rhode to write the way you wish you could"
Colin Shove, Founder, Salon App Global
Meet our team
rhode is a micro content marketing agency co-founded by two siblings from Leeds, England. Our core team is nimble, yet growing, and we have kick-ass partners and pals who we can call on to help deliver for our customers.
In work, we have deep specialisation in B2B content marketing; outside of work, we're dorky about badminton, gardening and video games.
Rachel Rhodes, Co-founder, Content Director
Rachel has a vast experience in content planning and delivery, from webinars to whitepapers, from LinkedIn to reddit.
Rachel is a no-fluff person who likes to get stuff done. Clients know that she is dependable and will waste no time in delivering projects. How's that for a breath of fresh air for busy founders & team leaders?
Tom Rhodes, Co-founder Strategy Director
Tom has spent the last 15 years helping B2B companies turn complicated ideas into content people actually want to interact with.
He’s built and led marketing teams, scaled precisely one company, and is the best writer he knows (modesty clearly isn’t part of the job description).
Tom can build a marketing strategy with his hands tied behind his back, run a P&L without breaking a sweat, and isn’t afraid to challenge the C-suite when something doesn’t make sense.
James Clifford, Finance & Operations
James has a sharp eye for process, efficiency, and the kind of deep technical understanding that most people don't bother to develop.
At rhode, he's the person who makes sure the numbers make sense, and the details don't get missed—whether that's steering sound financial decisions or untangling the technical complexity that comes with ambitious projects.
PARTNER
Christopher Haywood, Partner, Lifecycle Marketing
Christopher is a lifecycle marketing specialist who helps brands turn more leads into customers—and more customers into long-term revenue. He works with founders and marketing teams to strengthen every stage of the customer journey, improving how prospects are converted, onboarded, retained and re-engaged over time.
Rather than focusing purely on acquisition, Christopher helps companies unlock more value from the customers they already have by building smarter journeys, better messaging and stronger retention strategies. He previously led lifecycle initiatives at high-growth companies including TravelPerk and now works with brands looking to drive more efficient, sustainable growth.
TL;DR
(Too Long; Didn't Read)
rhode is a UK-based content partner for B2B companies. We help founders and content teams become the company buyers already recognise before they start their search.
Let's talk
We like meeting new people. Whether you need a sounding board, have a project you'd like to discuss with us, or simply need somebody to vent to, we're here.
rhode
Content for B2Bs that want to be their buyer's #1 choice.
